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Digital growth for UK dental practices
Turn Dental Searches
Into New Patients.
SEO, Google Ads and Meta Ads built specifically for dental practices. Attract patients actively searching for treatment, build local visibility and turn more enquiries into consultations and treatment starts.
SEOGoogle AdsMeta AdsLocal SearchConversion Tracking
01Search
02Enquiry
03Consultation
04Appointment
05Treatment
The outcome
Dental Marketing Should Be Measured in Patients. Not Clicks.
Traffic, impressions and rankings tell us what is happening. They are not the final objective. We build around the complete patient acquisition journey.
Search / Reach
Website Visit
Enquiry
Consultation
Appointment
Treatment
Patient Value
We connect marketing performance to the outcomes that matter to your practice.
Booked consultations
Treatment starts
Patient acquisition cost
Integrated growth
One Dental Growth Strategy. Three Powerful Channels.
01
SEO & Local Search
Be Found When Patients Search.
Build sustainable visibility when patients search for dentists, treatments, costs and consultations in your area.
- Google organic search
- Google Business Profile
- Local & treatment SEO
- Clinician authority
- Reviews and reputation
- AI search visibility
- Conversion optimisation
02
Google Ads
Capture Patients Already Looking for Treatment.
Reach prospective patients at the moment they search for a dentist, consultation or specific dental treatment.
- Treatment-specific campaigns
- High-intent keywords
- Implant & aligner campaigns
- Emergency dentistry
- Brand search
- Conversion tracking
- Landing-page optimisation
03
Meta Ads
Create Demand Before Patients Search.
Educate prospective patients, showcase your clinicians and create demand for higher-consideration dental services.
- Lead generation
- Treatment campaigns
- Educational creative
- Dentist-led content
- Video and Reels
- Creative testing
- Eligible retargeting
Dental SEO
Own More of the Dental Search Journey.
Someone looking for an emergency dentist behaves very differently from someone researching implants, Invisalign or cosmetic dentistry. Your SEO strategy needs to reflect that.
Urgent
“emergency dentist open now”Accurate local information, opening hours and click-to-call.
Local
“private dentist near me”Google Business Profile, reviews, categories and local visibility.
Treatment research
“how do dental implants work?”Detailed, clinically credible treatment content.
Cost & comparison
“how much are dental implants?”Clear pricing, finance and treatment information.
Practice evaluation
“[practice name] reviews”Reputation, reviews and trust.
Local intent needs strong local visibility.
Treatment research needs strong clinical content.
We build both.
The SEO growth model
SEO Built From the Foundations Up.
Foundations
Technical SEO · Mobile performance · Indexation · Tracking
Site architecture
Treatment pages · Location pages · Clinician pages · Patient journeys
Local presence
Google Business Profile · Local listings · Reviews · Practice information
Content & clinical authority
Treatment and cost information · Suitability · Alternatives · Expertise
Authority & mentions
Relevant links · Local mentions · Professional authority · Brand mentions
Conversion & measurement
Enquiries · Consultations · Appointments · Treatment starts
We start with the lowest broken layer. There is little value driving more visibility to a website or local presence that cannot convert it.
Treatment-led strategy
Marketing Built Around the Treatments That Drive Your Practice.
Every treatment has a different patient journey, decision time and geographic reach. The strategy should reflect the clinical service and the patient behind the search.
Dental Implants
Full-Arch / All-on-4
Invisalign
Clear Aligners
Orthodontics
Composite Bonding
Veneers
Smile Design
Teeth Whitening
Emergency Dentistry
New Patient Examinations
Root Canal Treatment
Crowns & Bridges
Dentures
Periodontal Treatment
Dental Hygiene
Sedation Dentistry
Oral Surgery
Family Dentistry
We prioritise opportunities based on local demand, treatment value, conversion potential and competitive difficulty — not simply search volume.
High-intent patient acquisition
Be There When Someone Searches for the Treatment You Provide.
Google Ads captures existing demand. We structure campaigns around treatments, locations and patient intent — not one generic campaign.
dental implants Birmingham
private dentist near me
Invisalign consultation
emergency dentist
cosmetic dentist
Campaign structure
01General Dentistry
02Emergency
03Dental Implants
04Cosmetic Dentistry
05Orthodontics
06Specialist Treatments
07Brand Search
08Practice Locations
Search
Relevant Ad
Treatment Page
Enquiry
Consultation
Treatment
Demand generation
Not Every Future Patient Is Searching Yet.
Some treatments involve weeks or months of consideration. Meta Ads let your practice educate potential patients, build familiarity and show the people and experience behind your practice.
We create and test useful, clinician-led content that helps prospective patients make confident decisions.
Dentist introductions
Treatment explainers
Patient FAQs
Practice tours
Technology & facilities
Consultation content
Short-form video
Patient experience content
Landing-page strategy
Don’t Send Every Patient to Your Homepage.
Someone searching for dental implants should arrive on a page about dental implants. Relevance improves the experience and gives prospective patients what they need to take the next step.
Treatment-specific headlineClear treatment explanationClinician credentialsLocation and facilitiesSuitability and FAQsPricing or finance where appropriateShort enquiry form and click-to-call
01Dental implant search
02Dental implant ad
03Dental implant landing page
04Treatment information
05Clinician credentials + trust
06Consultation CTA
07Enquiry / booking
Treatment catchment
Secondary
Local patient acquisition
Dental Marketing Is Local. Your Strategy Should Be Too.
We analyse where your strongest enquiries and consultations originate so budgets can be directed towards locations producing valuable patient opportunities.
Primary catchment Immediate practice area
Secondary catchment Nearby towns and neighbourhoods
Treatment catchment Wider travel for implants, orthodontics and cosmetic care
Multi-location Branch-level campaigns and reporting
Lead quality
A Cheap Lead Isn’t Always a Valuable Patient.
The cheapest form submission tells you very little about the commercial value of your marketing.
AdvertisingImpressions / Reach
TrafficClicks
EnquiryLeads
QualificationQualified Treatment Leads
ConsultationBooked Consultations
AttendanceConsultations Attended
TreatmentTreatment Starts
CommercialTreatment Value
Business outcomePatient Acquisition Cost / ROAS
We optimise towards patient outcomes — not simply the cheapest form submission.
Tracking & measurement
Know What’s Actually Driving New Patients.
Where systems and data allow, we connect marketing with downstream patient outcomes so decisions can be based on commercial performance rather than clicks alone.
Google AdsGA4Google Tag ManagerMeta PixelEnhanced ConversionsCRM / booking integrations
Patient acquisition overviewLive framework
Ad Spend—
Qualified Leads—
Booked Consultations—
Cost per Qualified Lead—
Cost per Consultation—
Consultations Attended—
Treatment Starts—
Patient Acquisition Cost—
Treatment Revenue—
ROAS—
No vanity metrics. No invented numbers. Only the data your practice can verify.
Our process
From Marketing Activity to a Patient Acquisition System.
Discover
Understand the practice, treatments, locations, capacity and commercial priorities.
Audit
Review visibility, advertising, treatment pages, tracking and lead management.
Strategise
Build the treatment, channel, budget, location, audience and content strategy.
Build
Implement campaigns, tracking, SEO priorities and landing-page improvements.
Launch
Launch campaigns and begin the organic growth roadmap.
Optimise
Improve every step from search to enquiry, consultation and treatment.
Scale
Expand when performance data supports more treatments, locations and budget.
Specialist by design
Dental Marketing Isn’t One-Size-Fits-All.
Emergency dentistry
Patient intentImmediate
Typical behaviourNeeds treatment now
StrategyLocal search + Google Ads + call conversionDental implants
Patient intentHigh consideration
Typical behaviourResearch → cost → provider comparison
StrategySEO + Google Ads + education + MetaInvisalign / Orthodontics
Patient intentResearch and comparison
Typical behaviourCompares options and clinicians
StrategySEO + Google + Meta + consultation conversionGeneral dentistry
Patient intentLocal and convenience driven
Typical behaviourEvaluates location, reviews and access
StrategyLocal SEO + Business Profile + SearchDifferent treatments have different patient values, search demand, consideration periods and geographic catchments.
What we manage
One Team. One Patient Acquisition Strategy.
SEO & local visibility
Technical SEO · Treatment SEO · Local SEO · Business Profile · Content · Reputation · AI search
Google Ads
Account audits · Keywords · Campaign setup · Ad creation · Location targeting · Conversion tracking
Meta Ads
Campaigns · Audiences · Creative direction · Ad copy · Lead campaigns · Creative testing
Tracking & analytics
GA4 · Tag Manager · Conversion tracking · Meta Pixel · CRM and offline integrations
Landing page & conversion
Treatment-page strategy · Conversion journeys · Calls-to-action · Forms · Booking flows
Reporting & strategy
Lead quality · Consultation performance · Commercial insights · Budgets · Growth roadmap
Who we work with
Built for Dental Practices at Different Stages of Growth.
Independent Dental Practices
Private Dental Practices
Mixed NHS / Private Practices
Multi-Location Dental Groups
Cosmetic Dentistry Practices
Implant Centres
Orthodontic Practices
Specialist Dental Clinics
Emergency Dental Practices
Family Dental Practices
Compliance & trust
Healthcare Marketing Needs More Than Good Advertising.
Dental marketing operates within advertising, healthcare, privacy and platform requirements. Our campaigns and content are planned with these requirements in mind.
Koncept Digital does not provide legal advice. Practices remain responsible for clinical and regulatory approval.
Accuracy of treatment claimsAppropriate patient consentReviews and testimonialsPricing and promotional claimsPatient imagerySensitive health informationPrivacy and data collectionPlatform advertising policiesClinically credible content
Your next step
Ready to Turn More Dental Searches Into Patients?
Let’s look at how patients currently find your practice, which treatments present the strongest opportunities and where SEO, Google Ads and Meta Ads can improve the journey.
SEOGoogle AdsMeta AdsLocal SearchConversion Tracking